Some things change and some things don’t. Last year taught us the Rand won’t be holding sway against the other major currencies any time soon, and Zuma won’t really be inspiring any form of confidence locally or abroad. However one thing has remained the same, South Africans want good service no matter the cost.
Let’s use the Showmax vs. Netflix debate. We all know Netflix was launched here in SA last year, along with 130 other countries worldwide, and that, even though the cost of the service is in USD, Netflix reported one of the highest numbers of subscribers to the service in SA. If you would like to find out more read this interesting article on ITWeb.
Surprisingly enough it is the most expensive of the video on demand (VOD) service currently available in the country but this just goes to show that the South African market demands quality services from vendors, no matter the cost implication. Don’t believe me? MyBroadband explains why: Netflix versus ShowMax.
However, never to be disheartened, ShowMax has welcomed the new player to the market, hoping that it will encourage internet-connected-South-Africans to pursue more VOD services, perhaps even trialling both Netflix and Showmax and, in the same way that cell phones weren’t for everyone at first but steadily increased in popularity over time, the market will eventually explode. See more on this theory here: Netflix is good for South Africa: ShowMax.
So, while we might be tightening belts and strings and all sorts of things, we will skip the outing at the movies or that expensive dinner if it means that as South Africans’ we can enjoy that most elusive of pleasures, quality service with a touch of instant gratification.