Do you want to build a successful business online?
I bet you do. Now that I have your attention, what is the first and most important step that will help you achieve that?
It’s important to know your audience and to build an awesome website that is fast and secure. It’s also important to have a social media presence and to write engaging articles.
But all of these come after you set up your business objectives and goals.
Setting up your business objectives and goals is the first and most important step towards your success online. Without them, you might as well not start it at all.
Set up goals for your blog
Like business goals, you also need to have goals for your website.
Whether they are simple goals like attracting readers and engaging visitors, or bigger goals, like increasing conversion rate, you need to have them on paper.
Then, once you are aware of what you want to achieve with your website, it’s time to start measuring those goals.
The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives.
If you are just getting started with Google Analytics, you may want to read more about reviewing your offer, revisiting your conversion funnel, and revamping your communications, or get a handle on the basics of Google Analytics.
But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website.
For starters, I would recommend you measure:
- Engaged visitors: visitors who stay on your website longer than the average
- Readers: visitors who read more pages on your website that the average
- Email subscribers: visitors who sign up for your newsletters or freebies
- Customers: visitors who purchase a product
- Ad performance: clicks on ads to see which one is performing best, and who sent the traffic that clicks on your ads.
Before diving into each of these stats, let’s see how you can create a Google Analytics goal.
Log into Google Analytics and from your Account Home select the website for which you want to set up goals.
On the next screen you should see the Visitors Overview—this is a good opportunity to check your Pages/Visit and Avg. Visit Duration stats. You will use them later.
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