Barbie-in-Rock -n-Royals

Barbie in Rock ‘n Royals Launch

Barbie rocks SA! Barbie in Rock ‘n Royals DVD launches with a Show Us Your Shine competition, great merchandise and awesome prizes!

South Africa, 3 September: This one really is for the girls! From her powerful talents to her super glam style, nobody rocks like Barbie®. If you love Barbie, have a daughter that is Barbie mad or know of a Barbie fan, then raise your voice and enter the Barbie Show Us Your Shine competition by submitting a video of your best performance of “What if I shine”, a song from the new Barbie in Rock ‘n Royals DVD. There are prizes to the value of R15 000 up for grabs and a chance to attend the exclusive DVD launch event with PJ Powers on Saturday, 12 September at Montecasino, Johannesburg.

The DVD will officially be released on 11 September and will be available at all leading retailers. You can also beat the crowds and pre-order your copy on the competition website: www.barbie-events.co.za.

In the new Barbie in Rock ‘n Royals movie, Barbie’ plays Princess Courtney. A mix-up sends her to Camp Pop and Erika, a famous rock star, to Camp Royalty. With a lot of determination and support from their friends, Princess Courtney and Erika achieve amazing things. Barbie honors heroes like Princess Courtney and Erika who help break boundaries and prove girls can be anything they want to be. The message, “Everyone can unlock their dreams if they just try.”

So hurry, find your superpower within and get mom or dad to record your performance – you can sing, dance or play air guitar – just Show Us Your Shine! Competition entries are officially open and will close on 6 September.

#BarbieRocksSA! Enter and win amazing prizes and giveaways!

To enter the competition, go to www.barbie-events.co.za and watch the music video of the Barbie song “What If I Shine”. You can download the song and lyrics to practice then ask mom or dad to make a video of your performance. Fill out the entry form on the website and upload your video.

For the Show Us Your Shine competition winners, there are fabulous prizes up to the value of R15 000. These include: a studio recording experience with friends, Edgars fashion vouchers, the new Barbie Rock ‘n Royals Princess Courtney and Erika dolls and playset, a Barbie in Rock ‘n Royals guitar and much more.

There are other great prizes up for grabs on the website too like tickets to the exclusive DVD launch event which is by invitation only. The website also has information about the awesome new singing Courtney and Erika Barbie dolls which both have 2-in-1 Rock to Royal transformation accessories and the new Rock ‘n Royals clothing, guitar, soundtrack, colouring books and duvet sets.

Twelve finalists will be chosen. Their videos will be uploaded to the website where the public can vote for their favourites until Tuesday, 8 September. All 12 finalists will be invited to attend the launch event of the Barbie in Rock ‘n Royals DVD at Montecasino and meet local singing sensation PJ Powers! The winner will be announced at the event where there will also be photo opportunities with Barbie, a sing-along and a screening of the new DVD at Il Grande cinema. All kids attending will receive a Barbie goodie bag filled with lovely Barbie products. Spot prizes can also be won throughout the event.

Want to know more about the movie? Get ready to rock!

It’s an upbeat musical, with Barbie™ starring as Princess Courtney, a modern princess whose world is turned upside down when she switches places with Erika, a famous rock star. Two very different worlds collide when a mix-up sends Princess Courtney to Camp Pop and Erika, to Camp Royalty. While the leaders of the rival camps try to correct the mix-up, both Courtney and Erika learn to adjust to the different worlds and have fun while making new, unexpected friends. When the girls learn both camps are at risk of shutting down, they must embrace their differences, find their true voices, and come together for an epic sing-off that shows anything is possible when you dare to dream big!

About Mattel Inc.

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

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