Effective public relations has the power to transform businesses, unite your entire enterprise and capture the hearts and minds of your customers.
PR intelligence begins with an honest understanding of how your brand is perceived both generally and within key audiences/markets. Are you aware of how your brand performs in a competitive context? Knowing how these views align with your company’s goals, culture and communication style is critical to building an optimal PR strategy.
In order to achieve and maintain outstanding PR results, ongoing measurement of initiatives need to be implemented to keep a progressive forward momentum and a positive brand position.
Black Snow Public Relations is a pioneer in corporate PR research, assessment and actualisation. Our PR recommendations come from a deep-rooted belief that a brand is a commodity that can be measured and consciously influenced. Our PR research programmes are inextricably linked with our strategic outlook. Black Snow Public Relations is skilled at translating between the two disciplines to ensure successful campaigns.